Four young men from Lehrlingsstiftung Eggenburg chose an interesting way of discussing their gaming experiences: they let their favorite YouTubers speak for them in sharing phrases of the Rapper Dames’s songs in an online discussion. One of these songs is “12 Millionen” (15 Mio hits): https://www.youtube.com/watch?v=UKnkc-4ZzEU
So what is it, that makes young men play WoW (World of Warcraft)? Their discussion tells us, that they love being in a community where they are respected as they are. In the community they are well kown and valued for their contributions, no longer have to prove they are good performers. The problems of the real word vanish, when logging in to another world and with others collaboratively solving the challenges given there. Its addictive being in a flow. They are a team, they are strong together.
But wasn’t it similar in the “good old times”? Times, when they were not even born and the previous generation was glued to television? TV series like Popey, Spiderman, Superman, Wiki, Asterix and Obelix provided the strong and clever idols in that times. Wasn´t this – at that times when television was the leading entertainment technology – as addictive and distracting from the real world as gaming is now? Have a look at: “Die guten alten Zeiten” (26 Mio hits): https://www.youtube.com/watch?v=c3rLrFC8igY
Though being distinguishable by the 24 hours availability of online gaming and by the level of active/passive participation, it seems that every generation uses its specific technologies for similar purposes.