Zentrum für Gender und Diversität

Women and Technology|New Media

 “Instead of adapting the user to the technology, our approach in gender and ICT aims at adapting technology to the user-oriented demand”

Ruth Messmer und Sigrid Schmitz

Women are clearly underrepresented in the field of technology and this especially accounts for Austria.   I this context MOVES is engaged in resarch on innovative ways (e.g. via new media) to enhance interest of girls and women for technical occupations and to broaden their vocational scope of action. In these research activities we employ a resource-oriented apporach and consistently focus on the participaton of our target group. In this way we intent to contribute to the deconstruction of stereotypes or detrimental norms in order to facilitate new ways for women to technology.